Forget that he is the son of mega-rich and National chieftain of the ruling All Progressives Party, APC, Asiwaju Bola Tinubu, and the many super contacts at his disposal, this young but very enterprising dude, Seyi Tinubu, has not allowed all these to get into his head by just idling away and lazily depending on and squandering away the stupendous wealth of his father, unlike most of his fellow silver spoon kids.
The lawyer-trained dude who received best young entrepreneur of the year Leadership Excellence Award 2017 has over the years been notching up mega-projects with his Loatsad Promomedia outfit. After a couple of successful activations with other leading brands, Seyi’s company teamed up with the Pepsi Nigeria team a few weeks ago to mark the launch of their new campaign, coined ‘No Shakin’ Carry Go’. The official advert for the campaign was displayed on both LED screens, and motorists enjoyed a free toll pass and a free bottle of Pepsi. This novel idea was coming on the heels of previous hi-tech campaigns by Loatsad and we are sure many of these humongous campaign strategies are sure to come on the way. That is the hallmark of a chap who met money at home and he is still adding more to it. Seyi Tinubu is fast becoming an enigma in the industry he has found himself, with all vigour, astuteness, industriousness and aggressive business acumen. He deserves all the accolades and will sure not relent in his drive to add value to the job he is doing with all dexterity and finesse, despite his bourgeois background.
Credit: Akeem Abdul